Solace Button Downs

The Solace Button Down Collection offers exceptional comfort from boats to business meetings and everywhere in between. Experience the 4-way stretch material, easy care finish and a pleasing standard fit.


Casual style is covered with an apt outdoor approach. The Fish Hippie Flannel is ultra-soft, yet durable, serving a versatile lifestyle.

Flat Water Button Downs

The all-new Flat Water Button Down Collection designed with 4-way stretch for optimal range of movement and a silky smooth feel resulting in the most comfortable casual shirt you've ever owned. Both wrinkle and stain resistant, Flat Water travels well where both comfort and style are preferred.

Traditional Button Downs

Timeless Fish Hippie style revealed in a complete selection of custom mens button down shirts. On or off the water, drift off course in comfort with rich and vibrant colors and patterns.